The Rise and Fall of the Ford Thunderbird | The Bad Blonde Car History
/Let's talk about the rise and fall of the Ford Thunderbird. Don't forget to subscribe to The Bad Blonde Car History for more car history! Let’s paint the picture, it’s the start of the 1950s the US is still on that post-WWII high! US auto execs were seeing an influx of European roadsters flooding their back yards and took note. I’ve said this in multiple videos, but the Post-WWII, many European governments were telling their manufacturers to export OR die.. One designer at Ford started a little side project of creating his dream roadster, that was Frank Hershey. Frank Hershey and I have something in common. He loved the XK120. The 120 was style and performance perfectly coupled and it was said he was influenced by the 120 but I don’t see any resemblance between the two. So Frank Hershey’s little side project wasn’t exactly condoned by his superior George Walker and Walker told him to put it on the back burner. Walker didn’t think there was enough of a market… Boy he was really wrong on that. Hershey was like nope and he continued working on the project secretly that would be come the Thunderbird. So also during this time Henry Ford the second.. the Duece was starting to take notice of the European roadster imports and was like why don’t we have any of these! Though side note they did have the Ford Vega concept in 1953 that sprouted from a design contest that looked really interesting… it actually had concealed pop up headlights.. I liked it. So back to business, the Deuce wanted a roadster… George Walker who had put the kibosh on Hershey’s roadster designs was like ummm can you bring those out again? The thunderbird was not a creation meant for high speed performance or catching bugs in your teeth.. The Thunderbird was a part of the market segment that would eventually be know as personal luxury cars.. An emphasis on comfort and convenience over high-speed performance. The thunderbird was not marketed as a sports car. Like the Karmann Ghia was not marketed as sports car either. You want comfort and style at a slow speed? We are your car! AND frankly, if they hadn’t beefed up the Corvette from the Blue Flame inline six to a V8.. It may have eventually been tossed into that segment too. Thank god for Zora Arkus-Duntov. Ford actually had a company wide name contest for the roadster… The prize was so 50s.. Whoever won the naming contest won a suit.. SO the guy that won was sitting at a café sipping a cup of coffee and on the side of his cup of joe was a thunderbird.. Which the roots are in north American indigenous mythology.. Anyways.. Thunderbird won! So within 20 months of Henry Ford 2nd asking they had the car ready… It was a two seater with a detachable hardtop or folding soft top… Powered by a 4.8 liter Y block V8 capable of 193 hp.. The first gen had the beloved porthole and continental tire. The second generation did a design leap, turning the two seater into a four seater and really squaring it up. Garnering the nickname of a square bird.. Now that increase in size meant they had to bump up the engine to a 5.1 liter V8.. they also had the option of a 7liter V8 that could hit 350 hp… That is a lot of horsepower for a car that did not yet have seatbelts.. The third generation sleaked up a bit and lost the square body and went more bullet earning the nickname of bullet bird. Good looking.. It was around 1964 that the T-bird suffered from a bit of lack of attention.. You can imagine that was likely due to the introduction of the famously popular and well selling Mustang. Kind of cannibalized itself within the market so Ford realized they needed to further distinguish the T-bird. With the next few gen they bumped up the size but this was bad timing… as a gas crisis popped up and to top it off this was around the time that safety regulations were popping up and every auto manufacturer thought that convertibles were going to be outlawed.. That fear of banned convertibles is how we got the Targa top. I digress, so Ford did away with the Tbird convertible.. So let’s jump to the Fox body… This one of of Lee Iaccocca’s last efforts before heading to Chrysler.. The fox body platform was super versatile you’d see if on the fox body mustang, the mercury cougar, the Lincoln Mark VII.. This is also where they put a turbo in the T-bird.. a 2.3 liter turbo four cylinder with ported fuel injection.. and it was only available in a 5 speed manual.. It really was intended to compete with the performance imports of the day. Sales boosted with the turbo coop, Ford was like hey… It was actually dubbed car of the year by motortrend in the year of my birth. It also won again in 1989 with the super coupe 3.8 liter V6 with an eaton m90 supercharger.. So in the 90s sales would drop and Ford would give up on the thunderbird line.. And you wouldn’t see a Thunderbird till 2002 when all the manufacturers were throwing it back.. and we would see the retrobird.. It threw back to the first generation..