1937 CORD / ONE OF MANY AMERICAN LUXURY CAR LINES CRUSHED IN THE GREAT DEPRESSION
/1937 Cord, of the American luxury car line Cord created by E.L. Cord and manufactured by Auburn Automobile Company.
Manufactured by the Auburn Automobile Company from 1929 to 1932 and then once more from 1936 and 1937, Cord was known for their innovations and was the first American front wheeled drive to be sold in the states.
E.L. Cord had become a key player at Auburn Automobile Company in 1924 when he was asked to jump aboard to prevent sliding profits. Instead of jumping on he took over, Cord purchased the ailing motor company and aggressively marketed their unsold inventory.
However this successful businessman could not overcome the financial woes of the Great Depression, consumers could not afford his luxury vehicles, sales would decline and a few indiscretions with the U.S. Securities and Exchange Commission would lead the company to bankruptcy.
The Bad Blonde aka Caitlin Shook has grown up in the mechanic shop world. Shook Enterprises is a south Texas automotive repair shop that focuses on the antique, classic, rare, awesome, and sometimes just plain hard to fix vehicles.
An avid fan of travel and adventure, she’s popped into every car MUSEUM and car SHOW + AUCTION she can along the way.
She began an arduous car restoration of a 1976 Porsche 912e at the age of 14 and she’s not stopped loving difficult cars since. Enjoy the journey with The Bad Blonde!